Monday, February 3rd


7am-8amBreakfast in Hotel Lobby

(included in room rate)

8:15am-9:30am • Keynote

Lead & Work Across Generations: Strategies for Engaging a Multi-Generational Workforce

presented by
Ryan Jenkins



52% of workers say they’re least likely to get along with someone from another generation.

The generational gap at work has never been more daunting. Turn a multigenerational workforce into a competitive advantage.


Ryan brings market-leading insight to help your organization and leaders close the generational gap and improve communication, teamwork, productivity, and more.


A multigenerational workforce can create stifling challenges or bottom line-boosting advantages. Ryan will share his expert insights into how you can harness the advantages of a generationally diverse team.



  • Insights into the generational gap and why it exists
  • Insights into each generation’s values, behaviors, and expectations
  • Perspectives of each generation's varying views of work, leadership, communication, and technology
  • Strategies that are proven and actionable to close the generational gap at work
  • Techniques for optimizing a multigenerational workforce
  • Best-in-class examples of organizations successfully closing the generational gap
  • Ability to work, communicate, and lead across generations

9:45am-10:45am • Seminars:

11am-12pm • Seminars:

12pm-1:30pm • Lunch in Ballroom C

1:45pm-4pm • Seminars:

4:15pm-5pm • Swap Shop

Swap Shop

Have a great idea or innovation that proved successful this past season? Want to get answers from the best and brightest our industry has to offer on a particular challenge you're facing? Bring your notepads, your stories and your thinking caps to our Swap Shop session on Monday afternoon. It's like NAFDMA's members-only Facebook page brought to life!

With thanks to our 2020 sponsors

North American Farmer's Direct Marketing Association

6161 N. Hillside Ave. Indianapolis, IN 46220

Office: 855-623-3621