Monday, February 3rd


7am-8amBreakfast in Hotel Lobby

(included in room rate)

8:15am-9:30am • Keynote

Lead & Work Across Generations: Strategies for Engaging a Multi-Generational Workforce

presented by
Ryan Jenkins



52% of workers say they’re least likely to get along with someone from another generation.

The generational gap at work has never been more daunting. Turn a multigenerational workforce into a competitive advantage.


Ryan brings market-leading insight to help your organization and leaders close the generational gap and improve communication, teamwork, productivity, and more.


A multigenerational workforce can create stifling challenges or bottom line-boosting advantages. Ryan will share his expert insights into how you can harness the advantages of a generationally diverse team.



  • Insights into the generational gap and why it exists
  • Insights into each generation’s values, behaviors, and expectations
  • Perspectives of each generation's varying views of work, leadership, communication, and technology
  • Strategies that are proven and actionable to close the generational gap at work
  • Techniques for optimizing a multigenerational workforce
  • Best-in-class examples of organizations successfully closing the generational gap
  • Ability to work, communicate, and lead across generations

9:45am-10:45am • Seminars:

11am-12pm • Seminars:

12pm-1:30pm • Lunch in Ballroom C

1:45pm-4pm • Seminars:

4:15pm-5pm • Swap Shop

Swap Shop

Have a great idea or innovation that proved successful this past season? Want to get answers from the best and brightest our industry has to offer on a particular challenge you're facing? Bring your notepads, your stories and your thinking caps to our Swap Shop session on Monday afternoon. It's like NAFDMA's members-only Facebook page brought to life!

We have partnered with Charleston Culinary Tours to bring you these Excursion opportunities.  Charleston Culinary Tours combines the best of Charleston history, food, and drinks with unique historic tours that highlight local cuisine and cocktails. Click to find out more.

With thanks to our 2020 sponsors

North American Farmer's Direct Marketing Association

6161 N. Hillside Ave. Indianapolis, IN 46220

Office: 855-623-3621