Join us on February 4 and 5, 2026 for a Disney Institute experience!

Disney Institute

February 4-5, 2026

Join the DISNEY INSTITUTE Bonus Experience!

Leveraging Disney's proven ability to deliver world-class service, legendary storytelling, and innovative experiences, Disney Institute can help you design and implement a culture that inspires creativity and passion at all levels with a focus on driving exceptional business results. 

What You Will Gain

Through their highly collaborative engagement process, our Disney Institute team will act as a guide as they share their world-renowned business expertise to inspire your team to think differently using Disney’s distinctive and experiential approach. The business insights they share come to life through real-world examples from our Disney experiences but can be applied across your organization.  As the world’s premier storyteller, they leverage the power of story to help organizations write their next chapter. 

What You Will Learn

The core area of expertise to be explored in this experience is Quality Service.  Disney's framework unites people, place, and processes by placing Guests at the core to empower their Cast Members in delivering a consistently excellent Guest experience.

INVESTMENT

$2,499 per person for this Disney-led intensive experience that will transform your customer service.

What’s Included:

  • Disney Quality Service educational content

  • Interactive activities highlighting the Quality Service model

  • Field experiences in a Disney park

  • Disney Institute facilitator

  • Disney Workbooks to actively plan your implementation plan for your business

  • Graduation Ears and Certificates

  • Character appearance (pending availability)

EVENT SCHEDULE

February 3rd | Arrival at Disney Coronado Springs Hotel and gathering with NAFDMA friends

February 4th | Facilitator led experience at Coronado Springs Resort and field experience in one of the Disney Parks

- all meals and materials included

- transportation to and from Disney field experience included

- entrance into Disney park(s) for field experience included

February 5th | 8:00 a.m. - 4:00 p.m. Disney Institute | Spend the day in your choice of Disney Park with NAFDMA Colleagues

-explore lessons learned and implementation techniques 

- breakfast at hotel included and Disney meal voucher for lunch provided

- entrance into Disney Park of choice included

- coach transportation provided from Coronado Springs Resort to DoubleTree Hotel (host hotel for NAFDMA Convention) at 4pm.

Hotel is NOT included in the event pricing.  Reserve your accommodations using the link below at the Disney Coronado Springs Resort for February 3-5, 2026.  Stay on the Disney property during the experience and be immersed in Disney's Quality Service model.   (transfer is provided on Feb 5 between Disney's hotel and the host hotel for the NAFDMA Convention).  

Interested in child care on February 4th?  NAFDMA can coordinate group child care through the Disney-approved service, Kids Night Out.  Please connect with christine@nafdma.com to indicate interest in this service, along with child(ren)'s ages.  Cost will vary based on the number of individuals using the service and ages of children. 

DISNEY HOTEL LINK