Wednesday | February 5, 2025

Bonus Day Check-in

5:00 – 7:00 p.m. * MUST PRE-REGISTER FOR FULL DAY SESSIONS! *

For those that choose the Enhancing Your Retail Operations (Education & Tour) please note that this tour will begin in Cincinnati, OH and end at the Host Hotel in Lexington, KY. 

You MUST book your room for Feb 5th - 6th at the Fairfield Inn & Suites Cincinnati Eastgate (4521 Eastgate Blvd, Cincinnati, OH 45245) and then the remaining dates for the Convention at the Hyatt Regency Lexington (401 W High St, Lexington, KY 40507).

All other bonus day session will take place (start and finish) in Lexington.

Trade Show Vendor Check-In

12:00 – 5:00 p.m.

Trade Show Vendor Set-up

12:00 – 4:00 p.m.

Thursday | February 6, 2025

Morning Prayer Gathering

6:30 a.m.

Bonus Day Check-In

7:00 – 9:00 a.m. * MUST PRE-REGISTER FOR FULL DAY SESSIONS! *

For those that choose the Enhancing Your Retail Operations (Education & Tour) please note that this tour will begin in Cincinnati, OH and end at the Host Hotel in Lexington, KY. 

You MUST book your room for Feb 5th - 6th at the Fairfield Inn & Suites Cincinnati Eastgate (4521 Eastgate Blvd, Cincinnati, OH 45245) and then the remaining dates for the Convention at the Hyatt Regency Lexington (401 W High St, Lexington, KY 40507).

All other bonus day session will take place (start and finish) in Lexington.

Breakfast

7:00 – 9:00 a.m.

Trade Show Vendor Check-In

8:00 a.m. – 5:00 p.m.

Bonus Day Sessions

* MUST PRE-REGISTER FOR FULL DAY SESSIONS! *

9:00 a.m. – 4:00 p.m. | Lunch on-site from 12:00 – 1:00 p.m.

The Superhero Shift: Must-Have Skills for New & Emerging Team Leaders

From Interview to Exit: Embracing the Employee Life Cycle Confidently

Marketing Audit and Workshop: Develop an End to End Marketing Plan for 2025

8:00 a.m. – 6:00 p.m.

Enhancing Your Retail Operations (Education & Tour)

Please note that this tour will begin in Cincinnati, OH and end at the Host Hotel in Lexington, KY. 

You MUST book your room for Feb 5th - 6th at the Fairfield Inn & Suites Cincinnati Eastgate (4521 Eastgate Blvd, Cincinnati, OH 45245) and then the remaining dates for the Convention at the Hyatt Regency Lexington (401 W High St, Lexington, KY 40507).

8:30 a.m. | Load buses & depart Cincinnati hotel
9:00 a.m. | Welcome by Jungle Jim’s staff
9:30 a.m. -12:00 p.m. | Education led by John Stanley
12:00 - 12:30 p.m. | Lunch
12:30 - 2:30 p.m. | Self tour of Jungle Jims
2:30 - 3:30 p.m. | Recap led by John Stanley
3:30 p.m. | Load buses and departure to Lexington Hotel

8:00 a.m. – 4:00 p.m.

Adding Craft Alcohol to Your Agritourism Operation (Education & Tour)

8:00 – 11:00 a.m. | Education at Central Bank Center
11:45 a.m. – 1:00 p.m. | Visit & Lunch at Wise Bird Cider Co.
2:00 - 2:45 p.m. | Visit West Sixth Farm
3:30 p.m. | Arrival back to Central Bank Center

Trade Show Vendor Set-Up

12:00 – 4:00 p.m.

Event Check-in

4:00 – 7:00 p.m.

First-Timers Reception

6:00 – 7:00 p.m.

Welcome Reception

7:00 – 8:30 p.m.

Farm Tour Bus Meetings

8:30 – 10:00 p.m.

Friday | February 7, 2025

Attendee Check-In

6:30 – 7:00 a.m.

Farm Tours

6:30 a.m. – 5:30 p.m.

Trade Show Vendor Check-In

8:00 a.m. – 2:00 p.m.

Trade Show Vendor Set-Up

8:00 a.m. – 5:00 p.m.

Trade Show Open to Attendees

5:00 – 8:00 p.m.

Dinner @ Trade Show Location

5:00 – 7:00 p.m.

Roundtables

7:30 – 9:30 p.m.

Saturday | February 8, 2025

Prayer Breakfast

7:30 – 8:30 a.m. | ***Must pre-register! ***

Breakfast @ Trade Show Location

8:00 – 10:00 a.m.

Attendee Check-In

8:00 a.m. – 2:00 p.m.

Trade Show Open

8:00 a.m. – 4:00 p.m.

Lunch @ Trade Show Location

11:30 a.m. – 1:30 p.m.

Afternoon Movement Session

3:00 p.m.

Roundtables

4:00 – 6:00 p.m. | Location TBD

Trade Show Vendor Tear Down

4:00 – 11:00 p.m.

Celebration of Excellence Dinner

6:30 – 8:30 p.m.

Roundtables

9:00 – 10:00 p.m. | Location TBD

Sunday | February 9, 2025

Morning Movement Session

6:30 a.m.

Prayer Gathering

6:30 a.m.

Breakfast

7:00 – 8:30 a.m.

Attendee Check-In

8:00 – 10:00 a.m.

General Session

8:30 – 9:30 a.m. | Agritourism 2025 & Beyond

Educational Breakout Sessions

9:45 – 10:45 a.m.

Building Solid Event Foundations presented by Hilary Jensen

Flower Production, Festivals & Events Panel presented by Lyndsay Biehl, Dave Frushour, Justin Menke & Christie Holloway

NAFDMA Next Gen Foundations Roundtable presented by John Stanley & Jordan Pierce

Agritourism 301/401 Roundtable presented by Erika Petrelli Bayh

Time-Saving Canva Tips for Event Marketing Campaigns presented by Kellie Crye Ward

Delegating With Accountability presented by Kirsten Ramos

Revenue Growth Hacking: The Inside Secrets to The Highest Performing Ticketing Pages presented by Shadi Hayek - Ticketspice

Straight from the Farmers Mouth presented by Kim Ayers

11:00 a.m. – 12:00 p.m.

Crop Insurance Options for Specialty Crops and Beginning Farmers presented by Roddric Bell

Elevating the Farm Guest Experience presented by Frank Price

Managing Multiple Agritourism Operations presented by Chris & Angie Eckert

How to Do Effective (And Flexible) Event Marketing in Agritourism presented by Channing Muller

Women in Agritourism: Learning from the Best presented by Courtney Ramsey, Angela Saunders, Rachelle Wegele & Andrea DeJesus

The Influential Leader: How Great Leaders Change Employee Behavior presented by Michael Diettrich-Chastain

The Science of Storytelling presented by Sarah Benoit

Lunch

12:00 – 1:30 p.m.

Educational Breakout Sessions

1:30 – 3:45 p.m.

Young Agritourism Farm Management presented by Rob Leeds, Christie Welch & Eric Barrett

Hosting Small-Crowd Flower Workshops: Creating A Profitable Year-Round Business Model presented by Lyndsay Biehl

Strengthening Our Skills: Leadership, Communication & Self-Awareness presented by Erika Petrelli

Designing and Executing Your Annual Strategic Plan presented by Maureen Ballatori

Maximizing Growth And Profit At Your Agritourism Business Beyond Marketing presented by Frank Price

Mini-Master Class: How to Have the Tough Conversations With Your Employees, Customers & Family presented by Courtney Ramsey

Slam Dunk! How to Hide the Massive Cash Profits You Raked in Like a Bandit presented by Hugh McPherson & Chris Roehm

Service Provider Roundtable presented by Melissa Hunt

Annual Meeting

4:00 – 5:00 p.m.

Roundtables

5:30 – 6:30 p.m.

SuperBowl Party

6:00 – 11:00 p.m.

Monday | February 10, 2025

Morning Movement Session

6:30 a.m.

Prayer Gathering

6:30 a.m.

Breakfast

7:00 – 8:30 a.m.

Keynote Presentation

8:30 – 9:30 a.m. | The Loyalty Loop presented by Andrew Davis

Educational Breakout Sessions

9:45 a.m. – 10:45 p.m.

Understanding Emotional Intelligence: Managing People, Not Just Tasks presented by Erika Petrelli

Pumpkin and Squash Production for Pick-Your-Own Patches presented by Justin Brown

Turning Something Old into Something New presented by CJ McClanahan

High-Volume Concessions presented by Chris Ross

Building Audiences Through Owned Media presented by Adam Stoker

Harvesting Success- Trends and Innovations in Agritourism Retail presented by Kati Bowman & Fran McCall

The Loyalty Loop Unplugged presented by Andrew Davis

11:00 a.m. – 12:00 p.m.

Bookkeeping 101 presented by Janelle Moss

Corn Production for Corn Mazes presented by Justin Brown

Pro Tips to Create Awesome DIY Instagram Reels presented by Sarah Benoit

Its Best to Compare Your Business to Itself presented by Doug Joyer

12 Must Have AI Marketing Tools presented by Dale Bertrand

Operational Development & Management presented by Kellie Padget & Kati Bowman

Cultivating Success: Enhancing Your Farm Layout to Provide Optimal Guest Experience presented by Jeff Greenwood

Hosting Corporate Events presented by Jeff Manley

Lunch

12:00 – 1:30 p.m.

Educational Breakout Sessions

1:30 – 3:45 p.m.

Risk Management 101 presented by Sara Mazzolla, Joan Allgaier, Gaylee Gillim & Kim Ayers

The Era of Weather Volatility & Hedging Strategies for Ag Producers & Growers presented by Shawn Hackett

NAFDMA Next Gen: Sound-Off Roundtable presented by John Stanley & Jordan Pierce

Legacy Leadership: Leaving A Lasting Mark presented by Erika Petrelli

Practical AI-Powered Marketing: AI for Copywriting, Visuals, and Promotions presented by Dale Bertrand

Psychology of Attendance: Why People Attend and Return presented by Michael Diettrich-Chastain

Premium-ize Your Destination presented by Maureen Ballatori

Tulleys Farm - There’s No Such Thing As Standing Still! presented by Tulley's Farm Staff

After Party

5:00 – 9:00 p.m. | Join your friends for the last hurrah! We will have food, drinks and F U N!